Robert’s motivation for success was inspired by the love of his family.
His dear mother, Maria though a young widow and mother of three,
helped instill in Robert a sense of caring and perseverance.  In
addition, the love of his brother, Henry helped set the foundation for his
work with the youth. And above all, his dedication to his lovely
daughters, Melissa and Natalie will always energize him to strive to work
for the future of our community.

Since his arrival on the Treasure Coast, he has pursued his lifelong
traditions - hard work, music, cultural identity and community
involvement.  Although he has worked for FedEx for 20 years, he has
pursued other projects.  

Robert was elected by the St. Lucie County Commissioners to sit on the
Board of the St. Lucie County Cultural Affairs Council.  He also works
with other organizations and sits on the Fort Pierce Jazz and Blues
Society Mardi Gras and Zora Fest committees.

Driven by his passion for music and his desire to bring joy to his
community, Robert
started Salsa Express Productions, his own event production company
in the Treasure Coast.  He was the emcee, host and musical director of
two radio shows: Latin Express on 101.3 Coast FM and Salsa Express on
WIRA 1400 AM. Robert also enjoys his involvement with new talent as a
mentor in their entry process in the music industry.

Since the creation in 2004 of the Puerto Rican Association for Hispanic
Affairs, Inc, he successfully produced the Annual San Juan Festival and
Business Expo. With the attendance at these events at approximately
4,000, expectations are high for other events. As president of the
Puerto Rican Association for Hispanic Affairs, Inc., Robert continues to
be involved in the creation and implementation of cultural and
educational events, as well as providing entertainment for the
community. His efforts in establishing scholarships for the Hispanic
youth, has earned this organization the President’s Award from Indian
River Community College – honor indeed. His commitment and
dedication to serving the community are expressed in the projects the
organization has for the future.

In 2007, Robert along with Award-Winning Director Jose Garofalo and
Jacquelene Burke, founded the St. Lucie Film Society, a non-profit
organization dedicated to the promotion of independent and foreign
film as an art form and to bring artistic and diverse films to the
community. As Vice President of SLFS, he also produces the Treasure
Coast International Film Festival. He look forward to enhancing the arts
and culture through all these ventures.
About Us
Robert Roldan, Vice President and
Co-Founder
P.O. Box 8824
Port St. Lucie, FL 34985-8824
772.343.1818